Essays

• Connecting the dots A great story has the power to stretch time and bend the cosmos. Here's how to tell yours.
• Forget creative genius: pursue craftsmanship You don't need to be a genius to create, and you don't need to be tortured to be an artist.
• A content strategy fit for Bubba Gump Forget "fish where the fish are." To find your audience, you need to fish where no one else is fishing.
• Get on the bus! There are times when something big, something beyond description comes along. And you’ll face that question: do I get on the bus?
• Slice it thin How to generate an endless supply of content ideas that will help you build your audience.
• Planning the perfect personal retreat How to reclaim your time, rebalance your energy, and become one again with the Force.
• No excuses: Create something How to silence your inner critic and embrace creativity.
• You’ll know when it's time to sell your company In a landscape overflowing with hustle porn, startup acquisitions are the money shot.
• Surrender to the flow The world is full of distractions. Flow is your reward for tuning them out.
• Media liquidity is back, baby! SPACs and creators are bringing the fun back to media.
• How to make money on the internet, circa 1998 My life changed forever when, as a teenage nerd, I discovered how to make money on the internet.
• Your startup is not your baby After I sold my first company, people would say to me: “That’s like giving away your baby.”