Mindset

Purpose, then process

With any creative effort, there is an important order of operations to follow.
Media

Why newsletters work

They're simple, efficient, and perhaps a bit overhyped. But why are newsletters such an effective medium?
Media

Feel like a stranger

I journeyed down the web3 rabbit hole, and found a tantalizing future for media.
Creative Process

Let things unfold organically

Creators are often told that consistency is a key virtue. But that’s not the whole story.
Creative Process

Connecting the dots

A great story has the power to stretch time and bend the cosmos. Here's how to tell yours.
Creative Process

Forget creative genius: pursue craftsmanship

You don't need to be a genius to create, and you don't need to be tortured to be an artist.
Media

A content strategy fit for Bubba Gump

Forget "fish where the fish are." To find your audience, you need to fish where no one else is fishing.
Mindset

Get on the bus!

There are times when something big, something beyond description comes along. And you’ll face that question: do I get on the bus?
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